My Work

Throughout my 7+years of tenure in marketing, I have had the privilege of working across multiple sectors, utilizing various channels and mediums to reach astonishing clientele. Some notable examples of my work include:

Launch of Nu-Find.

As a marketing professional with a passion for driving transformative projects, I had the privilege of leading the end-to-end marketing and sales efforts for Nu Find. Nu Find is a groundbreaking members-only B2B eCommerce platform revolutionizing the homeware procurement process.

Handling both online and offline marketing, I crafted and executed compelling strategies to position Nu Find as a game-changer in the industry. I represented Nu Find at international fairs like Heimtex in Germany and many more across the globe, showcasing the unique offerings to industry professionals, nurturing partnerships, and expanding reach.

Launch of LeanderPaes.in

LeanderPaes.in serves as a comprehensive online platform that pays homage to Leander Paes' illustrious career and remarkable achievements. Through my collaboration with my team, we transformed his story into a visually stunning and user-friendly website.

My role encompassed various responsibilities, beginning with the initial conceptualization and design of the website. Working closely with designers and developers, I ensured that the website captured the essence of Leander Paes' journey and showcased his remarkable achievements in an engaging manner.

From content creation to site development, I meticulously crafted each page to reflect Leander Paes' exceptional career milestones, captivating victories, and inspiring moments. I integrated multimedia elements, including photos, videos, and interviews, to provide visitors with an immersive and dynamic experience.

Digital Marketing for PowerSutra.Co

As the key account manager, I played a pivotal role in overseeing all aspects of the brand's digital presence. I crafted and executed comprehensive digital marketing strategies to increase brand visibility, attract target audiences, and drive conversion. From managing the website to optimizing user experience, I ensured a seamless online shopping journey for the customers.

In addition, I developed and implemented engaging social media marketing campaigns, leveraging various platforms to showcase PowerSutra.co's unique offerings and connect with our target demographic. I also spearheaded influencer marketing initiatives, collaborating with prominent influencers in the fashion and professional spheres to amplify the brand message and expand the reach.

Unleashing the power of Virtual Events

I spearheaded a remarkable portfolio of nearly 50 virtual events, managing them from start to finish with expertise in end-to-end project management. Collaborating seamlessly with diverse teams, I served as the bridge between clients and our talented professionals. With top tech clients like Microsoft, Dell, Tata, AWS, McAfee, and more, I helped bring their virtual experiences to life, propelling them into the digital realm.

As the world adapted to the challenges posed by the COVID-19 pandemic, the concept of virtual events gained momentum. I witnessed firsthand the transformation from traditional gatherings to engaging online experiences. Guided by a mantra of "Be Real. Go Virtual," I surely embraced this new frontier and helped clients explore the uncharted territory of virtual events.

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Conceptualizing and execution of event properties at
Select CITYWALK

In my role at Select CITYWALK, I achieved remarkable success by garnering the highest number of views and reads among all shopping centers in India. I oversaw brand communication, marketing campaigns, and advertising for the shopping center, as well as devised and executed event properties throughout the year, boasting an active calendar of over 100 events. Additionally, I successfully managed promotional plans for more than 190 associated brands, demonstrating my proficiency in marketing and event management.