A Marketing Professional &
a Creative Enthusiast.
My Work
Throughout my 9+years of tenure in marketing, I have had the privilege of working across multiple sectors, utilizing various channels and mediums to reach astonishing clientele. Some notable examples of my work include:
01
India Launch of Shark|Ninja
Conceptualized and executed SharkNinja’s India launch as a multi-sensory, experience-led event designed to move beyond traditional product showcases. Built the House of Shark | Ninja, a curated environment where guests could interact with the brand across live kitchen formats, beverage experiences, and cleaning and cooling demos.
The launch brought together media, creators, and key retail partners, and was amplified through celebrity participation and interactive formats like live challenges and demos. The approach focused on making product performance instantly visible and relatable, driving both engagement and organic content creation at scale.
02
Guinness World Record - Arun Icecreams
Led end-to-end ideation to execution of a Guinness World Record–winning activation for Arun Icecreams (a brand by Hatsun Agro Product Ltd), conceptualising and delivering the “Largest Ice Cream Party” in Hyderabad on February 6, 2026.
The event brought together 5,113 participants, primarily children, surpassing the previous global record of 962 set in Italy. Drove the entire lifecycle from big idea and experience design to large-scale on-ground execution ensuring seamless crowd management, strict adherence to Guinness World Records protocols, and a high-energy, 30-minute brand experience that translated into strong visibility, participation, and regional buzz.
03
Launch of Nu-Find.
As a marketing professional with a passion for driving transformative projects, I had the privilege of leading the end-to-end marketing and sales efforts for Nu Find. Nu Find is a groundbreaking members-only B2B eCommerce platform revolutionizing the homeware procurement process.
Handling both online and offline marketing, I crafted and executed compelling strategies to position Nu Find as a game-changer in the industry. I represented Nu Find at international fairs like Heimtex in Germany and many more across the globe, showcasing the unique offerings to industry professionals, nurturing partnerships, and expanding reach.
04
Launch of LeanderPaes.in
LeanderPaes.in serves as a comprehensive online platform that pays homage to Leander Paes' illustrious career and remarkable achievements. Through my collaboration with my team, we transformed his story into a visually stunning and user-friendly website.
My role encompassed various responsibilities, beginning with the initial conceptualization and design of the website. Working closely with designers and developers, I ensured that the website captured the essence of Leander Paes' journey and showcased his remarkable achievements in an engaging manner.
From content creation to site development, I meticulously crafted each page to reflect Leander Paes' exceptional career milestones, captivating victories, and inspiring moments. I integrated multimedia elements, including photos, videos, and interviews, to provide visitors with an immersive and dynamic experience.
05
Digital Marketing for PowerSutra.Co
As the key account manager, I played a pivotal role in overseeing all aspects of the brand's digital presence. I crafted and executed comprehensive digital marketing strategies to increase brand visibility, attract target audiences, and drive conversion. From managing the website to optimizing user experience, I ensured a seamless online shopping journey for the customers.
In addition, I developed and implemented engaging social media marketing campaigns, leveraging various platforms to showcase PowerSutra.co's unique offerings and connect with our target demographic. I also spearheaded influencer marketing initiatives, collaborating with prominent influencers in the fashion and professional spheres to amplify the brand message and expand the reach.
06
Unleashing the power of Virtual Events
I spearheaded a remarkable portfolio of nearly 50 virtual events, managing them from start to finish with expertise in end-to-end project management. Collaborating seamlessly with diverse teams, I served as the bridge between clients and our talented professionals. With top tech clients like Microsoft, Dell, Tata, AWS, McAfee, and more, I helped bring their virtual experiences to life, propelling them into the digital realm.
As the world adapted to the challenges posed by the COVID-19 pandemic, the concept of virtual events gained momentum. I witnessed firsthand the transformation from traditional gatherings to engaging online experiences. Guided by a mantra of "Be Real. Go Virtual," I surely embraced this new frontier and helped clients explore the uncharted territory of virtual events.
07
Conceptualizing and execution of event properties at
Select CITYWALK
In my role at Select CITYWALK, I achieved remarkable success by garnering the highest number of views and reads among all shopping centers in India. I oversaw brand communication, marketing campaigns, and advertising for the shopping center, as well as devised and executed event properties throughout the year, boasting an active calendar of over 100 events. Additionally, I successfully managed promotional plans for more than 190 associated brands, demonstrating my proficiency in marketing and event management.
